HELLO Startups…

LET'S BUILD SOMETHING BOLD

We also plug-in to a handful of start-ups every year,
who are ready to take their brand to the next level!

THE CREATIVE PLUG-IN FOR START-UPS

THE CREATIVE PLUG-IN FOR START-UPS ✦



Curious About How We Work?

I don’t just work with start-ups – I’ve built them.
I co-founded Sarrosi & Laundream from the ground up. Bootstrapped. Scaled. Nearly sold. And learned more than any MBA could teach me.

Now? I bring that real, in-the-trenches experience to the brands I work with.

  • Need a brand that actually stands out (and doesn’t look like another AI-generated hipster logo)?

  • Pitching for funding and need to wow investors in two weeks flat?

  • Got a brilliant idea but no clue how to make it real?

I plug into your brand exactly where you need me. Creative direction, brand identity, concept development, you name it, I make it happen.

And I don’t just do it alone. I bring in the best…a curated crew of designers, strategists, and creative thinkers who can jump in when the job demands it.

Big agency thinking. Start-up speed.

HOW we CAN HELP…

Building Your Brand World

Where a little goes a long way

You don’t need a huge budget to build a powerful brand world. I’ll help you create a strategic, cohesive brand experience where small moves deliver big results. 
Whether it’s packaging, digital, or retail presence, I’ll ensure every element works together to maximise impact.

Pitch Decks & Presentations

Tell your story with impact

When pitching to investors or partners, your brand story needs to shine. I design high-impact pitch decks that get attention, tell your story with clarity, and help you secure the investment or support your brand needs!

Brand Refresh
– Your 2.0

Bold adjustments, Big impact

A little goes a long way. 
A brand refresh can be as simple as refining your logo, simplifying your packaging, or updating your messaging to better connect with your audience. I bring the strategic power of big brands combined with the disruptive energy of startups to help you make high-impact changes that set you apart.

Ad Hoc Consulting

Expert advice, on your terms

Sometimes, you just need quick, expert advice. I offer flexible consulting that fits your needs, whether it’s helping you brief creative agencies, providing NPD expertise to fuel new ideas for growth, or offering strategic creative direction to keep your brand moving forward.We’ll refine your logo, messaging, or packaging to help your brand stand out. Whether it’s a complete refresh or subtle adjustments, we help you connect better with your audience. Bold adjustments, big impact.

MEET The

Founder

from big brands to bootstrapping startups…

I’m Sarah McDonnell!

I have 15 years of experience working with some of the world’s biggest brands, Unilever, Coca-Cola, and KFC to name a few. But I also love working with smaller, disruptive startups. In fact, I’ve co-founded and bootstrapped two of my own brands from the ground up.

Co-founding Sarrosi and Laundream taught me how to grow fast with smart, strategic & creative decisions. I know how to make every penny count and turn small creative ideas into big wins.

Sound like a bit of you?

Sound like a bit of you?

I will make your brand work harder for you!

Whether you’re ready to push the boundaries at scale or need to get your startup to the next level,
I can plug in to offer creative expertise when needed to supercharge your brand.